Al Wadi.
A fresh, appetite-led bilingual site for a Saudi poultry brand — built for trust and scale.
Al Wadi is a Saudi poultry brand naturally raised on natural feed. We designed a clean, appetite-driven website and companion app screens — fully bilingual (Arabic & English) — that build trust in the product and make the full range easy to explore for both households and businesses.
The challenge
A food brand lives or dies on trust and appetite appeal. Al Wadi needed a site that felt fresh, clean and premium, communicated 'naturally raised, hormone-free' at a glance, and worked beautifully in Arabic (RTL) and English — across web and mobile, for both consumers and B2B (restaurants & companies).
What we designed
A bright, product-led interface built around the brand's teal identity and expressive Arabic typography: an appetite-first hero, clear product sections (drumsticks, whole chicken and more), a natural-feed story, and dedicated paths for the online store and for businesses & restaurants. We designed matching responsive web and mobile app screens on one consistent system.
The outcome
A confident, bilingual brand experience that makes the products look fresh and trustworthy, guides shoppers to the store, and gives businesses a clear way in — ready to scale as the catalogue and channels grow.
